Author Archives: nateroys

Nike Fights Through Boycotts and Protests to Close Stock at an All-Time High


It has now been over a week since Nike made Colin Kaepernick the face of their 30th anniversary “Just Do It” campaign. The most controversial image in the campaign is a close-up of Kaepernick with the words, “Believe in something. Even if it means sacrificing everything.

Nike received mixed reactions after making Kaepernick the face for this campaign. One side argues that Kaepernick’s protest of kneeling for racial injustice and police brutality is actually disrespectful to the flag, current soldiers and veterans. The other side gives Nike credit for embracing this protest and debate, instead of shying away from it like many other companies have done.

At first, many Nike customers were disgruntled that a man who knelt for the national anthem was the face of a global advertising campaign. Some even took to burning their Nike gear that they had purchased in the past. This does not make sense, since these people had already given money to Nike in exchange for their products. As long as people are buying their products, Nike probably could care less what they use them for.

After the backlash from the ad that officially came out Sept. 4, but did not air on television until Sept. 6, Nike experienced a dip in stock of about 3 percent. Nike’s stock fell below $80 per share after President Trump’s comments. President Trump took to Twitter to tweet, “What was Nike thinking?” and Nike was “absolutely getting killed with anger and boycotts.” Trump also said on Fox & Friends,”I don’t like what Nike did. I don’t think it’s appropriate,” Trump said. “I honor the flag. I honor our national anthem.”

As much President Trump might not like one of the biggest apparel companies in the world backing a man who stands up for racial injustice and police brutality against minorities, Nike is loving the money that this campaign has brought in.

Last weekend, after the ad had officially aired, Nike saw a 31 percent increase in online sales. This might be expected, considering Nike rolls out a campaign every year on the opening weekend of the NFL. During the same weekend last year Nike saw a 17 percent increase in online sales, just a little over half of the increase the company saw this year.

Nike also saw a decrease in stock prices, as mentioned earlier. That took a huge turn this past Thursday. Nike closed their stock at an all-time high on Thursday at $83.47 per share.

As long as Nike can continue to make money, I’m sure they can live with President Trump being upset.




In chapter 5, Briggs talks about visual storytelling with photographs. Briggs highlights the digital camera basics very early in the chapter.

Pictures can be more powerful than words, if used properly. The audience can connect more with the actual scene or circumstance. Most of photography is just being the right spot at the right time. Timing is everything.

Often times, photographers will try to overdo themselves, trying to find the most artistic photo, instead of trying to take a picture that best captures the story.



Filak discusses writing on the web in Chapter 6. Blog writing can be very tricky. You have to focus on audience interests and continuously think of new ways to attract new readers. With blogging, you have to constantly keeping up to date on your subject area. Like Filak says, no one wants to read about things that happened six weeks ago, they want to read about what’s happening right now.

Briggs says that a good blog is a “continuing conversation.” Twitter has now become a form of microblogging. Live tweeting is a great form of blogging as something happens.

Briggs also touches on several key important parts of a blog, including the appearance and system. Briggs says you should post approximately once a day, and participate in the community. Twitter is a great website to use to keep up to date with the community and interact with your readers.


The main goal for someone in public relations is to present the company they work for in a positive manner. The PR division can greatly influence the company’s ability to sell, or help get the company through a sticky situation.

Journalists are supposed to search for the truth and inform the public of their findings in the most honest way possible. When working as a PR representative, your main focus is to present the company to its publics as positively as the rep can.

Filak says public relations should be deliberate, prepared, well-performed, mutually beneficial and responsive.

One of the most important things for a PR rep is to be transparent with the public. As Filak said, “The more you hide, the worse it is.” While you want to be honest with the public, if you have bad news, try to list the steps that the company will take to fix  the issue.

About Me: Nate

My name is Nate Roys, and I am currently a junior Sports Communications major at Piedmont College. I have been interested in sports for as long as I can remember. I was born and raised in Gainesville, Ga. I started playing basketball and baseball
in elementary school, but decided in middle school that I wanted to pursue football, a sport that I had always loved to spectate but never had the opportunity to play.  Playing for the first time in 9th grade, I instantly fell in love with the game. I was able to play underneath some great coaches and alongside outstanding players, including current Houston Texans quarterback Deshaun Watson. I have football to thank for many of the close friends that I have made, and for the eight screws and a plate in my left leg.

I’m the sports editor our school newspaper here at Piedmont, so if you ever want to write for the sports section of The Roar, we can hook you up for sure! In the spring I was able to take our sportscasting class here at Piedmont. I genuinely thought that I would hate doing play-by-play of the basketball and baseball games, but it turned out to be one of my favorite classes that I’ve taken here at Piedmont.

I have been a devout Florida Gator fan for the last 14 years. There have been some good and bad times, but it has been more of the latter lately. I am a huge Atlanta sports fan as well. As tough and heartbreaking as it is at times, I support the Falcons, Hawks, Braves and Atlanta United. Hockey is my favorite sport to watch in person, and I am a huge Tampa Bay Lightning fan.

IMG_0554One of my best memories concerning sports came this year. I’ve always dreamed of going to a game at Wrigley Field, and that dream was made a reality this past summer. I’ve been to many Braves, and even some Tampa Bay Rays games over the years, but nothing quite compared to watching the Cubs play in Chicago. The fans’ passion for the team and game are indescribable. Oh, and I guess the authentic Chicago deep dish pizza was pretty good too.

This fall I have an internship with Jacobs Media in Gainesville, Ga., helping out with Friday night high school football broadcasts. I keep stats for the play-by-play and color commentators, and also write a game story for Our first game of the season was this past Friday and it was an awesome experience. Since we do not have a football team here at Piedmont, it’s great to get a chance to cover one of my favorite sports outside of the school. If you’d like to read my first write-up about the Chestatee vs. North Hall game, here’s the link:

Some of my favorite memories involve sports, and I hope that I can bring my passion for sports to other people.


In chapter three, Filak discusses the importance of grammar. Even if you what you wrote isn’t “what you really meant,” the audience does not know that. If your readers cannot understand what you have written, your have missed the mark as a writer. Active voice is another big topic that Filak touches on. Active voice is much easier to read and keeps the audience more engaged. The 17-23 word sentence section really stuck out to me. they contain one or two key points but are not so long that your audience will be become tiresome. I generally keep my sentences shorter than that, so that is something I definitely need to work on.

In chapter four, Filak talks about the “Killer Be’s.” Be Right, Be Tight, Be Clear, Be Active, Be Smooth and Be Quick. The most crucial thing is to get the reader the important information as quickly, and correctly as possible. While you want to be quick, you do not want to confuse the reader by not having a consistent flow. If your article does not flow, it’s very hard to keep the reader engaged. The inverted pyramid writing style is something that I’ve used over and over again while writing journalistically. Because some only read the beginning of an article, it’s very important to get the most vital information across as soon as you can, while maintaining flow and accuracy of course. Leads are always something I struggle with while writing, so having all the different examples of leads right in front of me was very helpful.

Chapter eight discusses reporting. In our advanced writing and reporting class in the spring, I was able to get some experience with a few of these types of reporting. Feature and Profile stories were some of my favorite, and event reporting is pretty neat, depending on the event you’re covering. Beat reporting is something that I’ve yet to do, but I always enjoy reading beats, mainly sports. Getting to cover the same team, or league, day in and day out would be fascinating. Working with the same group of people would help you build deeper connections in the field that you are covering, as well as improve your knowledge of the way that organization operates.