Author Archives: nateroys

RR7

Interviewing is one of the most important parts of writing a story. Any story is more impactful with quotes, but you also want to ask the right questions to get those quotes.

One of the most important things to keep in mind in interviewing is to ask open-ended questions. If you ask a millions yes or no questions, odds are your quotes won’t be very good.

Another huge part interviewing is to always ask “why?”. Interviews should always feel more like a conversation than a probing for information. If you have a good flow within the interview, the person will be more likely to open up more and give you more than you need for the story.

Silence in interviews is also a huge tool that you can use to your advantage. The subject will most likely jump to fill the silence if you’re patient enough to wait on them to elaborate.

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RR6

Filak and Briggs talk about using twitter as a way of microblogging.

Twitter is a great tool, but has just as much downside as it does upside. Twitter isn’t always filled with the most accurate information to say the least. Often times, people read a tweet and take it as fact, instead of researching the thing they are reading about.

I’m a huge fan of the way Twitter limits its users to 280 characters, formerly 140. It keeps users concise and makes them get to the point quicker. Other medias like Instagram and Facebook always seem to have long, never ending rants, that Twitter has been able to avoid for the most part (threads).

It’s very nice to have all different types of news, sports and entertainment in one place, but you can’t believe everything you read, especially on Twitter.

 

RR5

Everyone in today’s society relies on data in some form or another. With all the technology readily available to us, anyone can find data in a matter of seconds.

When writing, you want to use data where applicable, but do not want to put in stats just for the sake of doing so. The data in the article should add value to the piece, not confuse the reader.

In some cases, data can tell a story all on its own. An infographic or spreadsheet can be very helpful and informative to the reader. Interactive maps could also be very useful. Readers tend to connect and pay attention more when they have something that they can interact with.

GPS and map systems in phones have made this process so much easier. With cell phones and other portable data devices, data is more important and accessible than ever before.

Nike Fights Through Boycotts and Protests to Close Stock at an All-Time High

 

It has now been over a week since Nike made Colin Kaepernick the face of their 30th anniversary “Just Do It” campaign. The most controversial image in the campaign is a close-up of Kaepernick with the words, “Believe in something. Even if it means sacrificing everything.

Nike received mixed reactions after making Kaepernick the face for this campaign. One side argues that Kaepernick’s protest of kneeling for racial injustice and police brutality is actually disrespectful to the flag, current soldiers and veterans. The other side gives Nike credit for embracing this protest and debate, instead of shying away from it like many other companies have done.

At first, many Nike customers were disgruntled that a man who knelt for the national anthem was the face of a global advertising campaign. Some even took to burning their Nike gear that they had purchased in the past. This does not make sense, since these people had already given money to Nike in exchange for their products. As long as people are buying their products, Nike probably could care less what they use them for.

After the backlash from the ad that officially came out Sept. 4, but did not air on television until Sept. 6, Nike experienced a dip in stock of about 3 percent. Nike’s stock fell below $80 per share after President Trump’s comments. President Trump took to Twitter to tweet, “What was Nike thinking?” and Nike was “absolutely getting killed with anger and boycotts.” Trump also said on Fox & Friends,”I don’t like what Nike did. I don’t think it’s appropriate,” Trump said. “I honor the flag. I honor our national anthem.”

As much President Trump might not like one of the biggest apparel companies in the world backing a man who stands up for racial injustice and police brutality against minorities, Nike is loving the money that this campaign has brought in.

Last weekend, after the ad had officially aired, Nike saw a 31 percent increase in online sales. This might be expected, considering Nike rolls out a campaign every year on the opening weekend of the NFL. During the same weekend last year Nike saw a 17 percent increase in online sales, just a little over half of the increase the company saw this year.

Nike also saw a decrease in stock prices, as mentioned earlier. That took a huge turn this past Thursday. Nike closed their stock at an all-time high on Thursday at $83.47 per share.

As long as Nike can continue to make money, I’m sure they can live with President Trump being upset.

 

RR4

In chapter 5, Briggs talks about visual storytelling with photographs. Briggs highlights the digital camera basics very early in the chapter.

Pictures can be more powerful than words, if used properly. The audience can connect more with the actual scene or circumstance. Most of photography is just being the right spot at the right time. Timing is everything.

Often times, photographers will try to overdo themselves, trying to find the most artistic photo, instead of trying to take a picture that best captures the story.

 

RR3

Filak discusses writing on the web in Chapter 6. Blog writing can be very tricky. You have to focus on audience interests and continuously think of new ways to attract new readers. With blogging, you have to constantly keeping up to date on your subject area. Like Filak says, no one wants to read about things that happened six weeks ago, they want to read about what’s happening right now.

Briggs says that a good blog is a “continuing conversation.” Twitter has now become a form of microblogging. Live tweeting is a great form of blogging as something happens.

Briggs also touches on several key important parts of a blog, including the appearance and system. Briggs says you should post approximately once a day, and participate in the community. Twitter is a great website to use to keep up to date with the community and interact with your readers.