Lately Nike has started a little bit of a stir amongst different crowds in the United States, but they knew what they were doing. Last week, Nike made a strong stand with star ex-quarterback of the San Francisco 49ers Colin Kapernick; as he was the star of their new advertising campaign.
He has not played in the NFL since 2016, after taking a knee during the National Anthem throughout the 2016 season. Kapernick did not do this out of disrespect, he has received many veterans “Ok” with the matter. The reason for the kneel is because of police brutality. In recent years, there has been many cases of black people losing their lives to the hands of the police.
With the Ad making national headlines, Nike has reached an all-time high in sales. Many critics believed Nike’s sales would plummet because of social media reaction. Twitter trended with different hashtags like #donewithnike and #burnnike but while the bad reviews happened, praise also began to spread. Nike not only allowed Kapernick to narrate the ad, but great sports stories are told as well. For example, the triumphant story of Shaquem Griffin of the Seattle Seahawks. Griffin only has one arm but plays at the highest level of football. Another story flashed in the ad is Alphonso Davies, a star in the MLS who went through being a refugee in Ghana and fleeing the country because of Civil unrest. Nike does a great job of capturing the overcoming stories while also enshrining the greatness of Lebron James and Serena Williams. The athletes offer inspiration for inner city kids, not only from an athletic standpoint but also in the community.
Nike does a great job of capturing the different aspects of life in the ad. Religion, race, and LGBT community are all represented in the Nike campaign. The campaign is based upon the upcoming fall apparel. Nike also times it perfect, as the ad is dropped during opening night of the NFL. This is important because Kapernick has accused the NFL of blacklisting him from the league. Not only is the Ad a slap in the face to the NFL, Nike is also the official apparel of the league.
No one can run away from Nike, because it is everywhere. Nike took a social stand with Kapernick, but also made a great business decision. Nike’s target market is not only in America, but everywhere is the world. In this Ad, Nike captures a lot of what is happening everywhere and does a great job of relating. Nike’s stocks only went down for a day after the campaign launched. Few days later many stockholders could not wait to get their hands on a Nike stock as online sales skyrocketed, it is safe to say Nike knew exactly what they were doing.
Public Relations plays a very important roll for companies to have. The field has started to grow within recent years because of things like social media. People in public relations have to deal with different situations, some good and some bad.A company’s public appearance is very important. Companies hire people in PR to relate to whats going on in the world. In PR you have to understand whats going on in the world as well, this helps companies to make public statements that flow with the people and does not offend the people.
In journalism, you look for the truth. You do not take sides or be bias on the subject. When being a PR rep, you take sides with your company to appeal to the people or target market. The two both have some sort of story involved but journalism is all about the truth and not saving face.
Having a significant moment in a press release is huge according to Filak. He says making a firm statement and inducing a response is great for a press release.
In chapter 3, Filak speaks more on understanding a reader and to a deeper extent. The use of your language and style plays a role in relating to the reader. He basically says your content should be consistent and Filak puts an emphasis on having an Active voice. Active voice means using more in-depth verbs which results in shorter sentences having more of an impact. In this chapter, the importance of sentence length is mad. He says that usually media writers frown on using long sentences, BUT Filak explains how to use it as a tool instead.
Chapter 4 starts off with The Killer “Be’s”. They are BE right, tight, clear, Active, Smooth, Quick. These all help to be a good writer. All of these “Be’s” all collide in each story and Filak explains how they all go into Leads. Leads can be stories, information or even what you heard. Leads are so important in Media writing and Filak goes into detail on what and which lead could be used in different situations.
In chapter 8 the emphasis is Reporting. In reporting you must be straight to the point while also holding the viewer or listeners attention. Filak speaks on the tone of voice and what influences the audience. Also, when reporting you must understand how to relate and being resourceful. Your audience always plays a role on what story to tell. In both chapters 4 and 8, Filak talks on the importance of “facts” and “information”. You can not be a successful writer if you are not credible.
My name is Cameron James and I am currently entering my fourth year of college. While I say that, I must include the fact that this is also my fourth college. Out of high school I went to Reinhardt University in Waleska, Ga. That is where I first went to play baseball. Like many other college athletes, I decided it was not right for me and transferred again to play baseball at Georgia Highlands in Cartersville, Ga. There is where I felt like I had to grow up quick. Unlike Reinhardt, Highlands is what you call a “JUCO” which means junior college. I did not play baseball that year because of credit issues. So after it technically being my sophomore I was considered to be a Red-shirt freshman on the baseball field. So, after Highlands I transferred to South Georgia State in Douglas,Ga. This was an entirely new area to me. I had never experienced the type of I met there anywhere else. There, I grew to be the person I am today. So now it is 2018, and I find myself here at Piedmont. I graduated in the year 2015 from Kell high School in Marietta, Ga. Although I went to high school there I am originally from Macon, Ga. As you can tell I have been everywhere but lately it has been for something I love, which is the game of baseball.