Located just 15 minutes away from Piedmont, right off of Cornelia Highway is a slice of authentic southern comfort. Established in 1912 by the Echols family, Jaemor has become a staple of Habersham County featuring fresh produce, homemade ice cream, and seasonal events, such as the upcoming U-pick strawberry season.

“We are unlike any other farm markets of our kind, and we invite you to taste the difference family makes at Jaemor Farms this season!” says Carli Jones, a fifth-generation member of the Echols family and Agritourism & Marketing Coordinator at Jaemor Farms.

Previously branded ‘Echols Orchards’, J.A.E.M.O.R. is an acronym in ode to the third generation owners standing for J.immy A.llen E.chols and Valvoreth Mor.rison Echols. What was originally a peach stand, located off of Old Cornelia Highway, has flourished into a thriving attraction of the North Georgia mountains since its founding. The Highway 365 location was opened Jan. 5, 1981, and has served the Habersham community and beyond for more than 40 years.

“I love going to Jaemor because they always have such good food! I’ve gone to both the U-pick flowers and U-pick strawberries events, and both were so much fun,” said senior mass communications major, Emma Marti, “I would highly recommend checking Jaemor out because it’s so close to Piedmont and the food makes the trip more than worth it.”

Jaemor Farms is the perfect afternoon or weekend escape from behind a textbook or computer screen. The farm features refreshing mountain air, local produce, homemade treats, and classic southern hospitality.

“We specialize in peaches, strawberries, pumpkins, squash and beans among other crops, and we pride ourselves on offering events where customers can come out to pick their own fruit and experience agriculture on another level,” said Jones.

Upcoming this summer Jaemor will be hosting the annual U-pick strawberry season. This is only one of many events the farm hosts. Jaemor has an annual rotation of seasonal-oriented activities, such as U-pick flower days, U-pick peach days, Night Out on the Farm, and a staple for the fall, a corn maze.

“My favorite time to visit Jaemor is during the fall,” says junior cell and molecular biology major Emily Rankin, a native of Connecticut, “Visiting in the fall makes me feel like I am right back at home. I just love it.”

Not only will a visit fulfill cravings of fresh homemade ice cream and boiled peanuts, but a visit to the farm is also the perfect photo opportunity. From the AgriTourism events, rows of fresh produce, the pie kitchen, and front “porch,” Jaemor Farms is not deficient in Instagram-worthy moments. Not to mention, “School Bus Graveyard,” is only a five-minute drive back in the direction of campus. 

In addition to all of the attractions of Jaemor, one of the most crucial is the people. Now into the fifth and sixth generations of the Echols family, the farm prides itself on being family-owned and operated. A visit to Jaemor can leave an impression that lasts for years to come.

“I think the most important people that continue to make Jaemor special are our wonderful customers,” says Jones. “We have met families who have brought their children and grandchildren to shop with us for generations.  We have local customers as well as travelers who only see us once or twice a year.  We have such a wide range of folks who shop with us – and for that we are thankful.”