Chapter 4 talks about how stories gain attention and how journalist will always do what they can in order to get the story out fastest. In the chapter Filak demonstrates what journalists should write on and lays it out in a pyramid. The pyramids shows ways to intrigue the reader as well as shows how to get the story out fast.
Knight, in chapter 8, writes about the different styles of writing you can use. He also writes about the use of cliches, and says the use of cliches is not needed in a story. I disagree and see them as a useful feature to captivate the reader.
In chapter nine Knight talks about the red flags in wringing and the use of words tat we might say., but are not acceptable in journalism. Knight strongly encourages us no two use the words, and I agree because I believe the writer loses credibility by using the non-essential words.