From my understanding of Knight’s principles in this chapter are what makes a good writer. To be a good writer and catch the admiration and attention of the public. It takes effort and not laziness. To think clearly and gather every bit of detail that you can on a story. This way you are not trying to oversell a story that is not necessarily backed up with facts. Instead of generalizing an idea to the point that your readers cannot even piece it together can get you fired as a writer.
Be specific in your details and do not leave anything to the imagination of your readers. Understanding what they want and need to read rather than what they have to imagine. As a journalists you have to be willing to dive deeper into a story. Meaning, go further into investigating so your readers do not. Give them the information. Do not restrict them from what is rightfully theirs.