In this reading, Filak and Knight talk about the importance of keeping the story relevant and interesting for the readers. Journalists have a job to keep the attention of readers and this is often difficult because people’s attention spans are very short.
Sometimes, Journalists provide fake news in order to make their stories more interesting. This may seem like a good idea at the time, but it often makes the Journalist acquire a bad reputation in the writing community. Knight goes on to talk about how important a lead really is. The lead is what grabs the reader’s attention right at the start, and if you have a bad lead then the reader will quit viewing your work after the first sentence. I agree that the lead is highly important, and in my past profile story I tried to focus on my lead and make it as intriguing as possible.