This chapter leads right into a talk about ledes. Ledes are short intros that grabs the audience and holds them. In the world today these are crucial to writing and journalism. People don’t have time to read something if they don’t care or aren’t curious. If you don’t hook your reader in the first couple of sentences you’ve lost them.
Ledes are one of my favorite things to use. I like to think about what would get me invested in this write away. I also think about what audience I’m trying to reach and cater to them. They also encourage the use of citations in your leads. This can be very useful as people usually read more into something in quotations then just standard writing because it catches your eyes. If your lede and leads aren’t good then theres no need to write anymore because no one is gonna care.