Creating a worthwhile lead for the read is just as important as researching the story. By having a compelling lead the writer is able to hook the reader and give them enough information to keep the reader enticed until the end. While quotes can make for good information during the story they shouldn’t be used creating a compelling lead for the story. Using two to three of the five Ws and one H can help to create the lead properly. The lead should be also be lean and concise while also giving the information needed to grab readers. Writers should also restrain from making the leads to stories formulaic or they risk sounding repetitive in stories and could lead to laziness in later stories.
Quotes should be added later in the stories and must be cited in any story. Direct quotes are to be put in quotation marks to signify the use of the quote in the text with a reference mark in subscript noting the location of the quote towards the end of the story. When using large portions of stories condense the contents of the story to one to two sentences to keep from taking too much from the source. Stories should be the writer expanding on information gathered from sources rather then worded exactly as the source.