In Chapter four Knight focused on interviews and what to do and what not to do. Interviewing is something that every Masscom and Sportscom major should know how to do. Interviewing is all about asking the right questions and interpreting their answers to get substantial follow up questions. I believe the key to a good interview is to make yourself, and the interviewee comfortable and turning it more into a conversation. In doing this you will get more personal answers as they begin to open up to you.
In chapter six Filak goes over interviewing and he talks about some of the important things you should do before, during, and after every interview. He makes an emphasis on knowing the person you are about to interview. He makes sure to go into the interview with background knowledge about the interviewee.