I felt that chapter 5 was really trying to drive home the importance of the journalist considering the audience in his or her writing. The goal of journalistic writing– and nearly all writing– is to communicate ideas. If the “murkiness” of the writing obstructs this goal, then the writer may as well have never put his or her fingers to the keyboard. It seemed especially important to me that the text stressed “concise” writing, and cutting out unnecessary words and phrases in order to get the story across in as few lines as possible.
Active voice, which is discussed in chapter 6, is also beneficial to achieving the goal. It’s always seemed to me that active voice makes writing seem very straight-forward, because of its formatting. It also just makes more sense. No one says “the rope was jumped by Sally.” Sally jumped rope. Keep it simple.