Chapter 5 starts out with how some writers can go to far with their titles of the articles they write. It is easy for writers to modify the titles so the article stands out more. But the audience relies on the titles to give them the news quick and easy to read. If I can’t even understand what the title of the article means I’m was less likely to click and read into it.
Chapter 6 talks about the use of active voice. I’m a fan of getting my information in a form that makes it easiest to read. Active voice gets straight to the point, allowing the reader to absorb, digest and make an opinion about a subject before any false information can get in. Knight’s writing points out things we see in our everyday life when gathering information from articles and makes it easier to understand why we think these things.