Although journalists should apply the KISS principle, they should also make sure their information (especially the lede) is clear enough for the reader to understand. If the lede is “murky,” the rest of the story will be too. It’s also important to make sure the lede of the story is written in a way that will be relevant to the audience reading the story.
Journalism is a craft, rather than a profession. I relate to this claim very well because theatre is the same way. It takes skill and practice to perform a show, as does writing a great story. Lack of “wordiness” is a trademark of a good writer. I used to think that the bigger the words I used, the smarter I would sound. This, however, is only true if your audience knows what you’re talking about. Instead, Knight encourages writers to get straight to the point and take out any fluff or extra words that might hinder the story.
I found it interesting that Knight encourages writers to treat their readers as normal human beings. The reader is important because he or she is obviously the one absorbing the writing. However, it is important to treat them normally, rather than putting them on a pedestal or not thinking of them at all. Don’t beat around the bush in your writing, but don’t be overpompous either.
Creativity is important in writing as well. Readers don’t want to read stories that are boring. Following the rules of writing is important, but so is using a little creative license.