Writing for broadcast is actually a lot different than writing for print or radio. The lead is the same, however. It is supposed to grab the audience’s attention, but people today are more distracted while watching tv than they have been in the past. The lead is important because it needs to make the audience aware of the thing they are about to watch.
A broadcast story happens in more of a circle than a print story. The story should come full circle at the end. Soundbites are a large part of writing for broadcast stories. They provide natural sound and an inside opinion or look at the story being covered. It is important to write sentences leading into and out of them in a way that introduces the bites but doesn’t sound redundant.
Digital video is important because it shows the audience exactly what is happening. With radio and print, the audience has to visualize what they are hearing. Video allows the audience to hear AND see the story. Storyboarding is an important aspect of digital video. Laying out the exact shots and scripts in order gives the writer a better idea of how the story is going to turn out. Using a variety of shots also helps to make the story more interesting. KISS (keep it simple, stupid) is a good rule of thumb. having too much information or footage can be just as harmful as not having enough.