RR6

In this chapter we learned about the integration of micro-blogging. Micro-blogging can substitute communication by e-mail or instant-messenger putting it on the micro-blogging platform which is an easy to use tool with broad distribution. However, micro-blogging is not regarded as suitable for every business or every department. It very much depends on the corporate culture: communicative corporate cultures such as in IT would profit. Conservative cultures such as in banking would have problems with integrating this communication channel into their culture. The same applies to the enhancement of productivity. In some cases, it will lead to it, in others, micro-blogging only distracts. The communication channel exists, and employees and clients expect management to address the right usage of it. Not just addressing and implementing the tool is necessary for making.

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