At first thought, you wouldn’t believe that audio journalism would be a real thing. (How could that be possible?) Better yet, how could audio journalism even be effective? However, you would be pleasantly surprised how many journalists use audio journalism as a form of communication to their audience.

Have you ever heard of a podcast? Podcasts are a prime example of audio journalism. They help to portray a real-life conversation or interaction, while telling a story at the same time– just in a different form.

As Briggs mentions, “Serial” is the most popular podcast in history, which unfolds good old-fashioned reporting and interviewing, as well as hooking in the reader. An effective podcast should be simple, yet enticing enough to keep the listeners on board with the story.  You want it to feel live– that the listener is smack dab in the middle of the action.

The best part of audio journalism is that audio is flexible enough to work in all settings. If you hear noises in the background of your interview, it could portray an aura or vibe. The background can sometimes be a selling point for audio journalism. You’re able to “see” with your ears.

When telling a story in audio, there is one goal and one goal only: make sure the listener stays with you until the very end. No matter how many great facts and interviews you have, none of it matters if someone gets bored and turns it off.


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