Audio journalism is just as powerful, if not more powerful, than written journalism. When an audience tunes in to a podcast or NPR station, all they have to focus on is spoken words and music. There isn’t any visual aid to go with the sound, so what the audience is listening to needs to keep their attention at all times. This aspect can be extremely powerful, or extremely detrimental to journalism. The journalism written for audio has to be written in a way that captures the audience’s attention and keeps them hooked until the very last word.
Audio may not have visuals, but the audience creates a picture of what they hear in their mind’s eye. This gives them the freedom to picture the event how they see it, rather than focusing on a tv screen. In my opinion, this is more effective than watching a video on tv, or an anchor talk about the news. Personally, listening to something and creating a picture of it myself helps me to focus more on what I’m hearing and I am able to take more in this way. Audio also allows the audience to actually hear a tone of voice, rather than just reading off the page. Hearing emotion in someone’s voice is more effective than reading it for oneself. Audio journalism is more deliberate with a tone of voice because it has to be. If a story is told in the wrong tone of voice, the audience reacts differently than they would have if the story was told a different way.