Interviewing is one of the most important parts of writing a story. Any story is more impactful with quotes, but you also want to ask the right questions to get those quotes.
One of the most important things to keep in mind in interviewing is to ask open-ended questions. If you ask a millions yes or no questions, odds are your quotes won’t be very good.
Another huge part interviewing is to always ask “why?”. Interviews should always feel more like a conversation than a probing for information. If you have a good flow within the interview, the person will be more likely to open up more and give you more than you need for the story.
Silence in interviews is also a huge tool that you can use to your advantage. The subject will most likely jump to fill the silence if you’re patient enough to wait on them to elaborate.