This chapter is basically about the advances of technology. Technology has been upgrading each and every year. Technology has been good resource for everyone to use to figure out what is going on in society and to know how to do certain things and is the face of the world. Briggs explained that everyone relies on the benefits of tech.
In another section of the chapter Briggs talks about data collection and what it is. It is the process of gathering and measuring information on targeted variables.