Everyone in today’s society relies on data in some form or another. With all the technology readily available to us, anyone can find data in a matter of seconds.
When writing, you want to use data where applicable, but do not want to put in stats just for the sake of doing so. The data in the article should add value to the piece, not confuse the reader.
In some cases, data can tell a story all on its own. An infographic or spreadsheet can be very helpful and informative to the reader. Interactive maps could also be very useful. Readers tend to connect and pay attention more when they have something that they can interact with.
GPS and map systems in phones have made this process so much easier. With cell phones and other portable data devices, data is more important and accessible than ever before.