Technology is advancing year after year at an accelerating rate and it consumes a lot of time for people today. Media is often used to deliver a message to a large audience who are diverse. Instead of writings letter to someone or going up to talk to them people would rather go on social media and talk to them. Studies show that people spend way too much time on their phone looking at social media and texting. All that time spent on the phone your user data. Data isn’t only accumulated through phones and social media but also through tv boxes and other streaming sources. Companies use techniques such as targeting, tracking, and profiling to target their marketing policies in the way we live. This chapter did a very good job of describing the use of data we use in our everyday lives and how it affects us in our lives.