Facts and figures. Something every analyst or math junkie lives for. But incorporate them into your writing and your story can go from a theoretical claim to a new groundbreaking realization.

A way to gather information is through the web, Briggs said. He encourages writers to research their topics and provide accurate claims, but be wary of the sources you pull from. As always, Wikipedia is not a valid source.

Map mashups are another way to make your data more relevant.

Say you’re in investigative journalism researching a local serial killer. By combining police data of where the murders happened with say a travelling fair’s location, you might be able to find a brand new connection.

Facts make your writing more relevant, interesting and credible.


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