There is no doubt in 2018 that an online audience is a huge part of information distribution, which is what Filak covers. Briggs chooses to focus on the creation of a blog.
With Filak and Briggs choosing these topics, the learning really flowed well. Filak gave quality information over how to effectively use a blog to influence readers. The focus pertains to training everything based on what your viewers want and not necessarily on how creators would want something to look. At the end of the day, catering to the audience should be the first priority and will bring the most revenue and viewership. Briggs’ chapter does virtually the same thing by reminding owners to update their page constantly, add links to new additions to the site as well as many other things to retain viewership as well as add new viewers.