Filak discusses writing on the web in Chapter 6. Blog writing can be very tricky. You have to focus on audience interests and continuously think of new ways to attract new readers. With blogging, you have to constantly keeping up to date on your subject area. Like Filak says, no one wants to read about things that happened six weeks ago, they want to read about what’s happening right now.

Briggs says that a good blog is a “continuing conversation.” Twitter has now become a form of microblogging. Live tweeting is a great form of blogging as something happens.

Briggs also touches on several key important parts of a blog, including the appearance and system. Briggs says you should post approximately once a day, and participate in the community. Twitter is a great website to use to keep up to date with the community and interact with your readers.


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