RR2

In chapter 11 of Filak I’ve learned that public relations aren’t an easy profession to define. “Public relations are a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” A PR professional also works with an organization, company, government, or individual to cultivate a story that portrays that client’s reputation, idea, product, position, or accomplishment in a positive light. So, in a sense, you can think of PR professionals as storytellers. These unpaid or earned avenues include traditional media, social media, or speaking engagements — which are especially effective opportunities for reaching the public.

            I conclusion, public relations also extend to government, too. PR professionals can execute political campaigns or explain a government’s new policy to the public. In this case, you can see how PR professionals work to maintain a healthy and productive relationship between their client (the government), and the public, who have a right to hear about new policies.

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