Public Relations is a very important field that plays a role in every business. It is ever growing and is always in need of new people to work these jobs. Public Relations specialists are very valuable and are key in giving information, either good or bad, to the public to promote the company or business they work for. Without PR specialists businesses would fail to reach the public with important information about that specific company.
With journalists, their responsibility should be to the truth. When it comes to PR, their responsibility is to the company they work for and protecting and maintains their reputation.
Filak brought up a great point about have a significant message when writing a press release so that you can truly reach the public effectively and get the most out of your message.