In chapter 3, Filak speaks more on understanding a reader and to a deeper extent. The use of your language and style plays a role in relating to the reader. He basically says your content should be consistent and Filak puts an emphasis on having an Active voice. Active voice means using more in-depth verbs which results in shorter sentences having more of an impact. In this chapter, the importance of sentence length is mad. He says that usually media writers frown on using long sentences, BUT Filak explains how to use it as a tool instead.
Chapter 4 starts off with The Killer “Be’s”. They are BE right, tight, clear, Active, Smooth, Quick. These all help to be a good writer. All of these “Be’s” all collide in each story and Filak explains how they all go into Leads. Leads can be stories, information or even what you heard. Leads are so important in Media writing and Filak goes into detail on what and which lead could be used in different situations.
In chapter 8 the emphasis is Reporting. In reporting you must be straight to the point while also holding the viewer or listeners attention. Filak speaks on the tone of voice and what influences the audience. Also, when reporting you must understand how to relate and being resourceful. Your audience always plays a role on what story to tell. In both chapters 4 and 8, Filak talks on the importance of “facts” and “information”. You can not be a successful writer if you are not credible.