In chapter 3, I learned that regardless of the intentions of the sender, the failure to put the best-crafted message forward will lead to huge problems for everyone involved. The more you can do to make your material clear and concise, the better chance you have of drawing readers and retaining them. It’s also always necessary to write clearly and plainly to best reach your readers. And not allowing yourself to choose un-concrete nouns and verbiage. And doing so to make sure you have the proper length in the sentence and control the pace and flow of your writing.

In chapter 4, I recognized the basics of media writing. Media writing requires you to rely more heavily on facts and the opinion of others as opposed to what you think. There are six killer “Be’s” in good writing. To Be right, be tight, be clear, be active, be smooth, and be quick. Which is how we get the most information to your reader as quickly as possible and use quickness to keep them interested and engaged. This leads to the inverted pyramid, a writing style to help you meet the needs of your readers.

In chapter 8, I noticed the basics of reporting and how reporting can take you through a number of situations that can rin the gamut of happy moments and tragic events. There are four different types of events: breaking news, speeches, meetings, and news conferences. When preparing for any of these events, it’s important to remember that you’ll be outside of your comfort zone. Once you get to the event, you need to assess the situation, find the core, look outside the lines, post-event interviews, seek secondary sources, fact check, and get information.


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