“Are we using 1,000 words where a picture should be” I feel like this was a great way to start off the reading. I instantly started thinking about all the powerful pictures I’ve seen and how I would describe what was going on to match the powerful message of the picture. True is, Briggs is right. It would take 1,000 words. Its all about getting lucky and being in the right spot at the same time. Photos capture the raw emotions, expressions, reactions, that we just simply can’t get across in words. This world is surrounded with tools and items to create a perfect photo, we just have to know how to use them the right way.
In chapter 3 Filak explained the importance of the grammar structure and how it should be used. Your audience needs to be able to understand your writings, if not there wouldn’t be any engagement in the readings that is provided for them. Another thing that is talked about in this chapter is “Active Voice,” which means the subject performs the action instead of the verb. This describes my writing, when writing I tend to have my subject but not exactly explain what’s going on or being described.
In Chapter 4 Filak explains how you must be patient while writing must have your thoughts come to you instead of rushing your thoughts onto the paper. The “Killer Be’s” are; Be right, Be tight, Be clear, Be active, Be smooth, and Be quick. Have to be efficient in what you want your readers to understand, Have a smooth transition in what is needed, and you should already have your readers engaged in your subject from the first sentence without them having to dig really hard to understand what’s going on.
In chapter 11, I learned what a PR is and a ”PR” stands for public relations involves the professional relationship between the public and a company or other organizations. What really grabbed my attention was when Filak explained what the PR would do, which targets audiences with strong information on certain events. “PR practitioners communicate valuable and engaging information from an organization, company or group to a target audience in a clear and coherent manner” Filak said. This sentence told it all what PR is really about. This makes me believe that they could make some things up that aren’t true to get their audiences engaged in the news.
To conclude, PR or Public Relations can have the public and the government involved with what they say, meaning what happens throughout the society the PR’s can go to them to get some information.
In chapter 11 of Filak I’ve learned that public relations aren’t an easy profession to define. “Public relations are a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” A PR professional also works with an organization, company, government, or individual to cultivate a story that portrays that client’s reputation, idea, product, position, or accomplishment in a positive light. So, in a sense, you can think of PR professionals as storytellers. These unpaid or earned avenues include traditional media, social media, or speaking engagements — which are especially effective opportunities for reaching the public.
I conclusion, public relations also extend to government, too. PR professionals can execute political campaigns or explain a government’s new policy to the public. In this case, you can see how PR professionals work to maintain a healthy and productive relationship between their client (the government), and the public, who have a right to hear about new policies.
Public Relations plays a very important roll for companies to have. The field has started to grow within recent years because of things like social media. People in public relations have to deal with different situations, some good and some bad.A company’s public appearance is very important. Companies hire people in PR to relate to whats going on in the world. In PR you have to understand whats going on in the world as well, this helps companies to make public statements that flow with the people and does not offend the people.
In journalism, you look for the truth. You do not take sides or be bias on the subject. When being a PR rep, you take sides with your company to appeal to the people or target market. The two both have some sort of story involved but journalism is all about the truth and not saving face.
Having a significant moment in a press release is huge according to Filak. He says making a firm statement and inducing a response is great for a press release.
Especially in this day and age, how a company is represented in the public eye is extremely important. This representation is left up to one person, the PR representative. While most journalists have a main goal to tell the news as it is, PR Reps have the unique task of trying to only look at the positive side of whoever they are reporting on, which is usually the company they are hired by.
However, this is a very thin line for a PR rep to walk. Like Filak says, “The more you hide, the worse it is.” Therefore it is a PR person’s job to shape the public’s opinion of the company they work for while also being fully honest with them. While it may be hard to talk bad about the company in charge of you, PR representatives not only have to deal with issues going out to the public, but also have to try and explain to the public exactly what the company is doing to resolve these issues.
All in all, PR might be one of the strangest areas of journalism to write for, but it is also one of the most important.
The main goal for someone in public relations is to present the company they work for in a positive manner. The PR division can greatly influence the company’s ability to sell, or help get the company through a sticky situation.
Journalists are supposed to search for the truth and inform the public of their findings in the most honest way possible. When working as a PR representative, your main focus is to present the company to its publics as positively as the rep can.
Filak says public relations should be deliberate, prepared, well-performed, mutually beneficial and responsive.
One of the most important things for a PR rep is to be transparent with the public. As Filak said, “The more you hide, the worse it is.” While you want to be honest with the public, if you have bad news, try to list the steps that the company will take to fix the issue.